From July 28 to 30, Prinie participated in the 2026 Brazil E-Commerce Forum, held at Distrito Anhembi in São Paulo. Recognized as the largest e-commerce event in Latin America, the forum brought together thousands of professionals, industry experts, and companies to discuss the key trends shaping the future of e-commerce, as well as domestic and international trade. During the event, our team attended keynote sessions, panel discussions, and case studies covering internationa

The 2026 World Cup once again demonstrated that major sporting events go far beyond entertainment. Over the course of one month of competition, the international movement of people, goods, and services placed global supply chains under significant pressure, boosting sectors such as food, beverages, apparel, logistics, tourism, and technology. Unlike previous editions, the tournament held simultaneously in the United States, Canada, and Mexico increased logistical complexity,

The signing of the Mercosur–European Union Agreement marks a new chapter in trade between the two blocs. Although its implementation will take place gradually, the agreement creates new opportunities for both Brazilian companies looking to expand their exports and businesses seeking to import European products more competitively. The importance of this partnership is reflected in the European Union’s economic strength. The bloc is home to approximately 450 million consumers,

When the World Cup takes place, millions of people turn their eyes to the pitch. But far beyond the stadiums, another major game comes into play: international trade. An event of this scale requires a massive logistics structure and a global supply chain capable of delivering products and services efficiently and within strict deadlines. From uniforms, sports equipment, and technology to food, beverages, and promotional materials, thousands of items cross borders to meet the

Brazil maintained a strong concentration of its imports among its major trading partners throughout 2025 and the first half of 2026. According to ComexStat/MDIC data, China, the United States, and Germany remained the country's leading suppliers, highlighting the Brazilian industry's continued reliance on imported raw materials, intermediate goods, and industrial inputs. China remained Brazil's leading import partner by a wide margin, with imports totaling US$ 35,675,725,62

Interzoo 2026, held in Nuremberg, Germany, reaffirmed its role as the leading global platform for business and trends in the pet industry. The trade fair brought together more than 40,000 professional visitors, 2,200 exhibiting companies, and representatives from over 140 countries, consolidating a strategic environment for international connections, innovation, and market expansion. We attended the event alongside our client, Nutribarrasul, a company from Rio Grande do Sul

Importing essential oils for industrial use (cosmetics, food, perfumery, aromatherapy, etc.) requires attention to several technical and regulatory factors. First, it is essential to understand that these products are complex natural substances extracted through processes such as steam distillation or cold pressing, whose chemical characteristics vary according to the plant and extraction method. Quality, purity, and aromatic profile directly influence their performance in in

The global pet food market is undergoing a quiet transformation, but one that is highly visible on store shelves. In countries such as the United States, Germany, and Japan, what stands out most is no longer just the pet food formula itself, but the way it is presented to consumers. Packaging has become a key factor in purchasing decisions and clearly reveals where pet nutrition trends are heading worldwide. One of the most noticeable shifts is the almost complete migration

EU-Mercosur Agreement Comes into Force in May and Opens a New Phase for Small and Medium-Sized Businesses in International Trade The free trade agreement between Mercosur and the European Union comes into force in May after more than two decades of negotiations and is set to redefine the trade dynamics between two of the world’s largest economic blocs. The partnership includes Brazil, Argentina, Paraguay, and Uruguay, along with the 27 European Union member states, forming a

Brazil is heading toward one of the largest harvests in its history in 2026, with an estimated production of 353 million tons of grains. However, behind this historic milestone lies a structural bottleneck that concerns the entire sector: the lack of storage capacity in the country. According to the Brazilian Confederation of Agriculture and Livestock (CNA), the storage deficit is expected to reach around 135 million tons this year. This means that Brazilian warehouses are o

On Friday (02/20), the United States Supreme Court issued a decision that could significantly impact international trade: in a 6–3 ruling, the justices determined that President Donald Trump exceeded his authority by imposing global tariffs on imported products based on an economic emergency law. According to the Court, this law does not authorize the president to create taxes without clear approval from Congress, a constitutional prerogative reserved for the Legislative Bran

International conflicts and geopolitical tensions, such as the recent developments involving the United States and Iran, go far beyond the political sphere. They create instability in global markets and directly affect the real economy, impacting businesses and consumers worldwide. When uncertainty rises on the international stage, oil prices tend to increase. Since energy is the foundation of the production chain, the effect is immediate: ocean freight becomes more expensive

Importing machinery for the food industry requires much more than negotiating price and freight. It is a technical operation that involves correct tariff classification (NCM/HS code), analysis of tax incidence, verification of the need for import licenses, and possible requirements from regulatory authorities such as the Ministry of Agriculture or Anvisa, depending on the type of equipment and its application. Another key point is assessing whether the machine qualifies for s

The free trade agreement between Mercosur and the European Union was signed in January 2026, after more than two decades of negotiations, and is now moving into the ratification phase in the national parliaments of the countries involved as well as in the European Parliament. For the treaty to fully enter into force, formal approvals are still required in both blocs, along with the completion of legal procedures that may extend the timeline by up to 24 months. In the meantime

Sharp currency swings have an immediate impact on the dynamics of foreign trade. Last Tuesday, the U.S. dollar fell 1.41%, closing at R$ 5.20 and reaching its lowest level in 20 months, a move that reignites discussions around competitiveness, costs, and decision-making in export and import operations. For exporters, a weaker dollar can reduce price attractiveness in international markets, putting pressure on margins and requiring greater operational efficiency, contract ren

The recent and unexpected departure of Nicolás Maduro from Venezuelan territory caused an immediate impact on the country’s internal dynamics and directly affected international trade. The political uncertainty generated by the event led the population to react quickly, seeking to secure domestic supply amid potential instability, resulting in intense movement in urban centers and the food retail sector. In recent days, Venezuelan markets and supermarkets have experienced a

The Mercosur–European Union Agreement is considered one of the most significant trade liberalization movements for Brazil in recent decades. The partnership has the potential to create one of the world’s largest economic blocs, expanding Brazilian companies’ access to a highly consumer-driven, diverse, and demanding market, with important gains in competitiveness, predictability, and integration into global value chains. Beyond tariff reductions, the agreement signals a more